The Centre for Civic innovation was a new department that was created to solve the biggest challenges that the council is facing today.
CCI’s Branding Design System
Date
27 March 2020
Client
My Role
Design Lead
Project Type
Brand Strategy, Print Design, Design Thinking
We design for a better tomorrow!
The problem
The Centre for Civic innovation needed a graphical solution to the problem of the brand not being visible.
What I did
- Conceptualised and generated ideas around the visual language,
- Developing graphics for usage in print to digital,
- Generating ideas for the office environmental graphics,
- Designed the brand guidelines for the CCI and brand elements usage for third sector and other service departments within the council.
Research and insights
- The core values of the CCI was to not be like the usual council perspective,
- The team wanted to stand out and to feel part of something that’s going to make a massive impact,
- Through interviews we realised that we needed to create a sense of community through design.
The impact
- The graphical language has been used throughout the council and has given notice to the CCI department’s quality and efficiency,
- The department is now getting recognised as an important factor and valuable asset that the council never knew that it needed.
Lessons learned
- Never discard the first idea,
- Generate lots of ideas but also do not discard,
- Colleagues had ideas to contribute as well it is not always the designer.
My Approach - Design-Led Problem Solving
Discover
Understanding the ask, building an knowledge library around what we already know.
Define
Doing research and identify opportunities.
Ideate and Test
Develop and design new ideas to solutions.
Develop and Deliver
Share the outcomes and results of the new outcome.