The Colab brand suggests the only way to innovate is to collaborate.
Colab – Innovation Lab
Date
10 April 2022
My Role
Design Lead
Client
Project Type
Identity-Branding
Colab - Innovation Lab
The problem
The new department needed a new brand identify for its toolkit on collaboration and innovation so, it can be recognisable within the council’s culture.
What I did
- Worked directly with the department heads to understand their initial ideas,
- I produce research in the form of mood boards to show the clients the direction that the CoLab brand could be,
- Produced 4 concepts for the new brand and proceeded with the chosen one above,
- Designed the simple animation to introduce and elevate this new brand is to make new solutions with people of Glasgow.
The impact
- The charm of the identify and friendless made the department approachable,
- It remove the stigma of corporate inside a corporate organisation,
- The department’s toolkit was a success with other departments interest raised around 70%.
Lessons learned
- Working with many voices in the room, you need to identify the main decision-maker,
- Make sure your create meeting notes and clarify next steps before you end the meeting.
My Approach - Design-Led Problem Solving
Discover
Understanding the ask, building an knowledge library around what we already know.
Define
Doing research and identify opportunities.
Ideate and Test
Develop and design new ideas to solutions.
Develop and Deliver
Share the outcomes and results of the new outcome.