In 2022, Glasgow hosted the @URBACTROOF members from nine European cities, uniting to share best practices and address the common goal of ending homelessness.
EU: ROOF Peer City Visit – Glasgow
Date
30 June 2022
My Role
Art director, Designer
Client
Project Type
Print, Event Design
Glasgow ROOF Peer Visit 2022
The problem
While the event aimed to foster collaboration and share insights within the Centre for Civic Innovation, a critical challenge arose as essential materials for the event for sharing were lacking.
What I did
- Developed a comprehensive map detailing events and locations over the three-day visit.
- Produced A0 posters, A4 tri-fold flyers, marketing content and workshop materials, facilitating participants in planned workshops aimed at understanding homelessness in Glasgow and beyond.
- Managed liaisons with printers and merchants, ensuring timely delivery within a stringent 48-hour schedule.
- Ran workshops to gather unique perspectives on homelessness across the nine cities, fostering a collaborative plan and proposing funding initiatives to address homelessness in Europe.
The impact
- Facilitated a robust exchange of knowledge and awareness among the nine cities, leading to the implementation of successful homelessness solutions tested in other cities.
- Fostered stronger connections and collaborations among the participating cities, creating a foundation for ongoing knowledge exchange and partnership in the shared mission to end homelessness.
- With the marketing materials posted on the social media during and after the event we managed to engage 10,000+ users to the content around end homelessness in Glasgow which we learned through Twitter analytics.
Lessons learned
- Emphasized the importance of clear communication and understanding among team members during high-pressure situations, acknowledging its pivotal role in ensuring efficient teamwork and meeting established deadlines.
My Approach - Design-Led Problem Solving
Discover
Understanding the ask, building an knowledge library around what we already know.
Define
Doing research and identify opportunities.
Ideate and Test
Develop and design new ideas to solutions.
Develop and Deliver
Share the outcomes and results of the new outcome.