More than 2500 S3 secondary pupils from schools across the city will gather at a special conference at Glasgow Caledonian University for the duration of the COP26 to debate different aspects of the climate emergency with a female twist. #GirlsAtCOP26
Girls at COP26
Date
2 July 2022
My Role
Art director, Designer
Client:
Project Type
Branding-identity
Girls at COP26: The Solutions Are Feminist
The problem
In anticipation of COP26 in November, the Glasgow City Council faced the urgent need to establish an identity for Girls at COP26. This initiative required a rapid turnaround of identity design within a two-hour timeframe upon receipt of the brief. Swift distribution of assets to printers and ad agencies was essential for seamless integration into their COP26 advertising campaigns.
What I did
- Collaborated with stakeholders to analyse and interrogate the brief that was given to understand if we’re going in the right direction.
- Producing multiple proof of concept designs Girls at COP26, with variations of styles and Scottish references.
- Created and signed off the final design within a timely manner, sending to ad agencies and enhance graphics department for them to apply the logo to various advertising message in house and out of house.
The impact
- Collaborating with stakeholders ensured clear project alignment, preventing potential issues down the line.
- Creating multiple designs showcased adaptability and creativity, ensuring a thoughtful final design for COP26.
- Swiftly finalizing the design enabled seamless implementation across various advertising platforms, meeting deadlines efficiently.
- Coordinating with ad agencies and graphics teams facilitated versatile application across internal and external advertising mediums.
- Post-event social media marketing engaged over 100,000 users, as evidenced by Twitter analytics, promoting content around Girls at COP26.
Lessons learned
- An essential takeaway from our experience is the pivotal role of establishing and rigorously adhering to deadlines in collaboration with the client. This practice stands as a fundamental factor in ensuring timely delivery of products and services.
My Approach - Design-Led Problem Solving
Discover
Understanding the ask, building an knowledge library around what we already know.
Define
Doing research and identify opportunities.
Ideate and Test
Develop and design new ideas to solutions.
Develop and Deliver
Share the outcomes and results of the new outcome.